For any business to succeed, it needs to attract customers. There’s no better way to get in front of people who are looking for your products and services than by using the power of advertising combined with the ubiquity of search engines.
Search Engine Management
Every time someone looks for something on the internet, they will be using a search engine to find what they need. Your ideal position is at the very top of these search results, but obtaining that position organically can take a long time and require a lot of effort.
While it’s extremely important for your business to have a strong organic presence, it must be said that results from optimization are not instantaneous.
On average, early results from proper on-site and off-site SEO only begin to show after 3 months.
The results you can expect are subtle. Often, but not always, you will see an increase in ranking for specific search terms in SERP’s (Search Engine Results Pages) and an increase in ranking on Google Maps.
CasperClick is composed of SEO experts who are ready to clean up your web presence and expand your footprint, permanently. But, again, these results take time.
The alternative is to use PPC (Pay Per Click) advertising which will allow you to increase brand awareness very easily.
Here’s how it works:
- Keywords or phrases related to your products or services are chosen
- Each one of these keywords is evaluated for its viability in an advertising campaign
- The competition for the keywords is also examined
- An advertising campaign is built based around those keywords and phrases
Each time those keywords are searched for, an advertisement for your business can be shown in the search results – of course, the wording of the ad is very important, as is the amount you’re willing to spend.
For example, just choosing the word “cars” would be far too broad to have any meaningful impact, whereas “used cars for sale in Florida” would target a specific segment of the searching population. We specialize in local marketing, so geographic targeting is important.
It is simple enough to put together an ad campaign of this nature, but it is extremely difficult to put together a truly successful campaign. That’s where CasperClick comes in.
With our experience in building successful search engine marketing and advertising campaigns, we know the potential pitfalls (and how to avoid them) along with a strong understanding of how to choose keywords that will give the greatest benefit to your business.
We also specialize in text-based ads that attract customers and lead to better conversion rates.
PPC advertising allows you to create “customers-on-demand” — as campaigns are up and running quickly, and results can be seen within hours of the campaign being launched. Campaigns can be either short-term to give you a little boost if you’re just starting out, or want to promote a particular offer or event — Or long-term to ensure that visitors arrive at your website on a consistent basis, all year round.
Remember, you can’t run a successful business without customers, and search engine marketing is one of the fastest ways to get to your potential customer base.
However, with the rapid implementation and success of PPC campaigns, it’s not for everyone – if your business isn’t ready for a sudden influx of customers, it’s not for you. You need to be serious about what you’re doing and be prepared to meet a sudden rise in demand – part-time wantrepreneurs need not apply.
If you think you’re up to it, and your business is ready to accelerate to the stratosphere, get in touch today to find out what we can do for your business.
We’re ready to take you to the next level – are you ready to go there?