E-Mail Marketing

Before the internet was commonplace, one of the most popular methods of marketing was the use of direct mail. Hundreds or thousands of homes would receive a marketing letter that attempted to sell this or that.
Because of the scale, a few people would respond, and make it worthwhile. If nobody ever responded, the cost would be prohibitive, as it isn’t free to send items through the postal system.

On the internet, sending (e-)mail is effectively free, and the theory behind direct mail still holds some weight – that’s why you often get spam. It’s not legal, but it’s hard to stop – and it can be really ineffective.
Sending unsolicited messages to thousands of people doesn’t work from a local business point of view. The majority of the messages will end up in the junk folder, and those that don’t will be unlikely to get a response as you don’t have a relationship with the person who has received it, and everyone is on the lookout for scams these days. Even if you’re legit, they might think it’s a scam anyway!
There’s only one way to do email marketing properly – with permission, and with purpose.

The first step is to build a list of email addresses with permission. You can do this from your own website or landing page, and attract visitors by social media marketing, PPC advertising, or a number of other methods. The important part is that the visitor must sign up of their own free will.
The second step is to use email marketing with purpose. Once you have a list, you can send emails to the people on that list whenever you want. Having signed up for the list, they have already expressed an interest in your business, and so you should find it easier to convert them into paying customers – but you have to send them the right messages.

“There’s only one way to do

email marketing properly –

with permission, and with purpose.”

Emailing once every few weeks with a message that just says, “buy this product!” is the best way to fail. Your emails need to be regular, be interesting for your customers, and show the benefits of your products and services to entice the reader to buy.

Putting an email marketing strategy together, along with finding the right service to send your messages, can be daunting, as can building your website or landing page. To stop it from being truly overwhelming, CasperClick can help you with every aspect of your email marketing efforts.

Woman browsing Email

Email marketing works best for businesses that truly want to serve their customers. If you want a push-button solution to bring in payments on demand, this isn’t for you. You need to be running (or setting up) a business that is passionate about what it can offer, and you must be willing to put the work in to give your customers what they want.

A lukewarm approach to email marketing will get a lukewarm response. People from your email list may visit your website and kick the tires, but they aren’t going to make an investment in a business that refuses to make an investment in itself.

If you can commit to providing the best service for your customers and you’re truly passionate about what you can offer, then email marketing is exactly what you need. Contact CasperClick today to let us help you get the best of your email campaigns.

Remember, you’ll only get out what you put in, so make the effort to be the best for your customers.